The Click Library

Thoughts on design, marketing, business, and the internet. Welcome to The Click Library.

“Remember that light itself is actually invisible until it hits something.”

—   Scott Hargis

“Many bland photos will be a result of a simply fact of physics and life: the right light was never there to begin with. So rather than kick yourself – or blow your lifesavings on a new camera – just be ready for the next time the sun shows up.”

—   Dan Nguyen

“The gap between sentences is sometimes a pause for breath and sometimes an echoing void.”

—   Verlyn Kilnkenborg

“The longer the sentence, the less it’s able to imply, and writing by implication should be one of your goals. Implication is almost nonexistent in the prose that surrounds you, the prose of law, science, business, journalism, and most academic fields. It was nonexistent in the way you were taught to write. That means you don’t know how to use one of a writer’s most important tools: the ability to suggest more than words seem to allow, the ability to speak to the reader in silence.”

—   Verlyn Kilnkenborg

“Part of the struggle in learning to write is learning to ignore what isn’t useful to you and pay attention to what is.”

—   Verlyn Klinkenborg

“No one’s gonna care what you made something with if it doesn’t have an idea beyond the technology being used.”

—   PressPausePlay

“I personally find perfection to be off-putting. I like listening to Billie Holiday cause there’s vulnerability. I love listening to Nick Drake because there’s vulnerability and imperfection.”

—   Moby

“You can’t avoid limitations, but the human imagination will always find ways around.”

“There’s always loads of footprints, paths that you can take. Which set of footprints do you follow, or do you make your own path? I think that’s the same as life, of you follow the same path you’ll be making the same mistakes as the person in front of you.”

—   Ryan Sandes

“The moment I start believing I have it all is the moment I stop living. I will always have dreams, for they are what make me truly alive.”

—   Bae Yong Joon

“If you love something, the work will be just fine.”

—   Herbert Matter

“A company that leads by design must make the public aware of design’s value.”

—   Fast Company


It’s not how short you make it; it’s how you make it short.

Think long. Write short.

—   George Lois

“Without a person at (or near) the helm who thoroughly understands the principles and elements of Design, a company eventually runs out of reasons for design decisions. With every new design decision, critics cry foul. Without conviction, doubt creeps in. Instincts fail. “Is this the right move?” When a company is filled with engineers, it turns to engineering to solve problems. Reduce each decision to a simple logic problem. Remove all subjectivity and just look at the data. Data in your favor? Ok, launch it. Data shows negative effects? Back to the drawing board. And that data eventually becomes a crutch for every decision, paralyzing the company and preventing it from making any daring design decisions.”

—   Doug Bowman

“People remember the idea more than the image itself.”

—   Oli Kellet