The Click Library

Thoughts on design, marketing, business, and the internet. Welcome to The Click Library.

If people are taking action, they’re retaining information better than if it’s passive. We’re big fans of adult-learning theory, which says if you’re passively watching information, it’s not really being sent to long-term memory.

Chris Pape

One fax machine is worth nothing, but once you have two or three fax machines, they start to gather value because they connect with each other… Instead of obsessing on digital marketing, the mission of the blog should be to share information with like-minded people.

Mark Frauenfelder

If you try to emulate a successful blog, you’ll just be a second-rate version of something already out there, and who needs that? Make the blog that doesn’t exist yet, but that you’d want to read.

Mark Frauenfelder

The recipe for an excellent blog is to be so deeply obsessed with something that you need to communicate it to others.

Mark Frauenfelder

We are used to thinking about the dots of knowledge that come from spending 10,000 hours on practice or study. Learned knowledge from immersion is extremely important to knowing. But look around at the world of startups and you see that the knowledge we embody as members of groups—demographic, cultural, national, linguistic—is often more important than what we’ve studied and learned.

Bruce Nussbaum

If you sincerely investigate it, every detail hides reason, and any environment is far more sophisticated than our senses can appreciate.

Monte Reel

How many arti­cles on how many sites (includ­ing this one) are stud­ded with unsight­ly wid­gets beg­ging us to con­stant­ly barf lit­tle chunks of con­tent out onto our social net­works like a bird feed­ing its young?

Fast Co. Design

When readers decide to start demanding quality over quantity, the economics of Internet content will change.

Ryan Holiday

When intelligent people read, they ask themselves a simple question: What do I plan to do with this information?

Ryan Holiday

Being final, or authoritative, or helpful, or any of these obviously positive attributes is avoided, because they don’t bait user engagement. And engaged users are where the money is.

Ryan Holiday

Blogs compete to get stories first, newspapers compete to “confirm” it, and then pundits compete for airtime to opine on it.

Ryan Holiday

Content filters up as much as it filters down.

Lindsay Robertson

You can make money, or you can make sense.

Buckminster Fuller

If something works, use it. If it doesn’t, let it go and move on.

Buckminster Fuller

I’ve found that success knocks on the door when I’m engaged in activities that fill me with passion.

Tammy Strobel