Thoughts on design, marketing, business, and the internet. Welcome to The Click Library.
If people are taking action, they’re retaining information better than if it’s passive. We’re big fans of adult-learning theory, which says if you’re passively watching information, it’s not really being sent to long-term memory.
One fax machine is worth nothing, but once you have two or three fax machines, they start to gather value because they connect with each other… Instead of obsessing on digital marketing, the mission of the blog should be to share information with like-minded people.
If you try to emulate a successful blog, you’ll just be a second-rate version of something already out there, and who needs that? Make the blog that doesn’t exist yet, but that you’d want to read.
The recipe for an excellent blog is to be so deeply obsessed with something that you need to communicate it to others.
We are used to thinking about the dots of knowledge that come from spending 10,000 hours on practice or study. Learned knowledge from immersion is extremely important to knowing. But look around at the world of startups and you see that the knowledge we embody as members of groups—demographic, cultural, national, linguistic—is often more important than what we’ve studied and learned.
If you sincerely investigate it, every detail hides reason, and any environment is far more sophisticated than our senses can appreciate.
How many articles on how many sites (including this one) are studded with unsightly widgets begging us to constantly barf little chunks of content out onto our social networks like a bird feeding its young?
Fast Co. Design
When readers decide to start demanding quality over quantity, the economics of Internet content will change.
When intelligent people read, they ask themselves a simple question: What do I plan to do with this information?
Being final, or authoritative, or helpful, or any of these obviously positive attributes is avoided, because they don’t bait user engagement. And engaged users are where the money is.
Blogs compete to get stories first, newspapers compete to “confirm” it, and then pundits compete for airtime to opine on it.